“Design is thinking made visible.” – Saul Bass

Castiglioni Hue Design

Design.People.Places.Ideas

Strategic Design- Hospitality - Product - Experience

CHD was born from my personal vision, developed through a life and professional journey spanning Italy, Switzerland, and Sweden.

Three different cultures that have helped shape my approach to design: empathetic, strategic, international.

CHD is a multidisciplinary hub where diverse skills and sensibilities interact to give shape to projects that unite aesthetics, function, and meaning.

We collaborate with brands, studios, and professionals to create coherent, sustainable, and contemporary design experiences, believing in a design that begins with listening, grows through discussion, and is realized through a shared vision.

This is my world,

because I really love design.

Cristina Castiglioni

A MULTIDISCIPLINARY DESIGN ECOSYSTEM

Rooted in a unified philosophy, we create projects that expand design culture and redefine its value across diverse disciplines.

The CHD method

Four circles.

Four dimensions.

One vision.

The CHD logo translates the structure of our method into a visual system: an ecosystem where strategy, design, curation and knowledge work together, creating coherent solutions from the initial analysis through to the final experience.

Consulting
Independent strategic consulting for the design and hospitality sectors. CHD supports design studios, showrooms, hotels and restaurants in the analysis and decisions that come before the project itself: international research, product matching and sourcing, materials and trends, positioning, identity, guest experience and customer journey. The aim is to transform data, needs and vision into a clear, considered and actionable strategic direction.

Project
Within the Atelier, CHD develops projects for hospitality, yachting and high-end interiors through a multidisciplinary network of designers, consultants, technical specialists and selected partners chosen according to each assignment. From concept development to interior definition, lighting, furniture, materials and finishes, every project begins with a strategic vision and evolves through bespoke solutions.

Gallery
A curated selection of furniture, lighting, accessories and objects from international brands and designers. The collection grows out of CHD research across fairs, companies, materials and new expressions of contemporary design. Not a collection of trends, but products selected for their quality, identity, longevity and design coherence.

Learning
The space where experience, design culture and professional development become shared knowledge. Through Academy and collaborations with Key Partners, CHD develops two distinct paths: SOCIETY, dedicated to professionals and emerging designers who want to structure and grow their practice, and ROOM, created for those who wish to approach design through culture, experiences and learning.

The synthesis of strategy, design, curation and knowledge.