The hotel industry is much more than a profession: it's a language that speaks of attention, care, and precision. Every structure, every room, every gesture expresses a vision of hospitality. Writing "The Rules of Hotellerie" was born from my love for two worlds that have always coexisted in my work: design and hospitality.
Along my journey, I've learned that true luxury isn't in the marble or gold, but in the details that make the guest feel at the center.
A well-balanced scent, a light that embraces, a fabric that conveys comfort: all of this builds the experience, and experience is what really sells today.
As the founder of HUBCastiglioni Hue Design, I believe that design should be an instrument of precision and empathy.
Through this manual, I want to offer a concrete point of reference, but also an invitation to look at hospitality with new eyes: as a system made up of rules, yes, but also of emotions and measurable professionalism.
At the same time, I also want guests to understand what to expect from a well-designed hospitality experience: what standards must be met, what sensations they deserve to experience, and how design can enhance every moment of their stay. Because hospitality isn't just a well-appointed room. It's a promise kept, every time someone opens the door and feels right at home.
So let's go and discover:
- The stars and room types
- Types of accommodation from hostels to 7-star hotels
- Special structures, such as boutique hotels and glamping
- External experiences to propose
- Pills of wisdom from the "4 Hotel" italian program
Analysis and rules of the restaurant world. Differences between typologies, Michelin stars, and how to organize a restaurant from design to service rules.